Apple’s Service Advantage

At 9:30 on Friday 3rd November I joined a line snaking from the front of a store in the middle of Highcross shopping centre in Leicester. It’s something I had done a few times previous, and I gladly waited for my turn at the front. When this opportunity rolled around,...

A Few Hours Naked

Don’t worry. Nothing PG here. Merely the fact that at any hardware launch it’s important to really appreciate the lengths Apple go to to make the phone feel the best it can. Even while picking the phone up in the Apple store I am steered towards the cases that are...

The Entitlement Of Reviewers

The once relied upon tech journalists that influenced purchasing decisions are up in arms that Apple let some lesser known people be the first to release their videos.

MacBook Keyboards ARE a mess

It wasn’t I till listening to Connected that Stephen Hackett brought home the massive issues with the MacBook Keyboards. In their usual joking way, the team took and very real issue and portrayed it brilliantly. This wasn’t a new piece of information, the Outline had already covered this in their...

Not Being a Fan Boy Is Hard

Since pretty much the dawn of time we have been looking for ways to make sure we are different from each other. Understandable when you’re competing for limited terrain or food sources, yet we still do it whilst wrapped up in an easy existence.

Too much rush, not enough quality

For the last few days my Twitter feed has been awash with comments about the new Google Pixel XL 2 (or the Pixel 2 XL, I forget!). All of a sudden Android writers have split into two camps. Those that criticised the poor quality screen, and those that lept to...

Apple Design Excellence Is Failing

Just incase you hadn’t gathered already, I really like Apple products. Not because I am some obsessive fan boy, but because (generally speaking) they all work together and achieve exactly what I want from my devices. Given this meek attachment I never feel the need to jump to Cupertino defence...

Filling all those rings

My health and well being has always been a huge focus for me. I have been an avid runner, professional footballer and sport scientist but being active and healthy is increasingly hard in the modern world. The one thing that has helped me move more and weigh less is the...

WatchOS4 - Still no Podcast app!

Apple have made several considerable changes to the Apple Watch. What was once a complicated and cluttered experience is now slim and targeted to its audience. The Series 3 achieves what the team set out to make, an independent piece of hardware that can do almost everything your iPhone can....

The Shelf App Review

A shelf app is a very strange thing to take in. Until Federico Viticci published his iOS11 concept I hadn’t even considered the idea of needing one. He posed lots of ideas around universal drag and drop that Apple did actually build into the OS, and now this idea of...