Self Promotion

Last week Chris Wilson opened up his newsletter ‘Learn, Create, Share’ with the following quote.

“Your problem,” my brother explained “is the same as mine. We’re bad at self-promotion because we were taught not to be boastful.”

Undoubtedly this isn’t the reason I never made it as a writer or content producer, but it is something that I really don’t want to ever do. Sell myself to an online following is great if you can make a living out of it. However building a brand and resorting to clickbait titles, or constant self-promotion online is just not anything I ever want to resort to.

My online persona is the same as my real one, and I don’t see any reason to change. Fair play if that’s your thing, but too often I see great people I follow online build a following and then become boring bots of shameless self-promotion and shape themselves into something different.

Can it be self-promotion if you’re not being yourself?


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