Nick Heer writing in Trust in Google Search Is Dying:
Big publications are all trying to do their own take on the Wirecutter for home goods, and results for software are mostly marketing disguised as informative articles. Perhaps declining trust in Google’s results may be better attributed to an overall decline in the quality of what is on the web. Websites are increasingly optimized for revenue generation on their own terms, so marketers desperate to get on the first page of Google results have broken it as a search engine.
Search results now are absolute trash so it’s no wonder trust in results is failing. You have to dig through ads and SEO inflated adverts in disguise to find anything useful.
As thankful as we should be that good search exists, algorithms have made almost everything bow to the Google overlords and you can blame them. If you don’t rank you don’t matter. You don’t need to be the most trustworthy, or even present things correctly. Just just have to know how to game the search.
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